NEEDS Selling Solutions

NEEDS Selling Solutions™ is a consulting practice specializing in sales excellence, founded by authors Jeff F. Allen and Gary D. McGugan. Coaching activities are based on the fundamental selling principles explained in NEEDS Selling Solutions, their recently published book. Successful, experienced, creative and highly effective professionals help companies evaluate selling effectiveness, then address opportunities for improvement through tailored strategies, counselling, sales-training or development programs.

To learn how NEEDS Selling Solutions can help your organization improve selling effectiveness and increase profits, click here.

Based in Canada — with a global outlook and experience — the professionals at NEEDS Selling Solutions have helped some of the world's largest and most successful companies increase sales in a broad range of industries and products. Starting with the principle that effective selling is crucial to the success of any enterprise, the advisors at NEEDS Selling Solutions apply a passion for excellence on every assignment. For more information about the background and experience of NEEDS Selling Solutions management, click here.

NEEDS Selling Solutions is an exciting new book that explains the selling principles of Jeff F. Allen and Gary D. McGugan, seasoned professionals with years of selling success — in markets around the world — for subsidiaries of some of the world's largest and most successful companies.

What people are saying about the book NEEDS Selling Solutions:

"I found NEEDS Selling Solutions to be very informative and it gave me new insight into how I approach selling. The book is well thought out and provides many examples to help the reader transfer their learning into real life."

SCOTT KRESS
PRESIDENT,
SUMMIT TRAINING & FRONTIER TEAM BUILDING
51ST CANADIAN TO SUMMIT MOUNT EVEREST
PROFESSOR OF THE YEAR EXECUTIVE MBA
(2007-8) UNIVERSITY OF WINDSOR

"NEEDS Selling Solutions is a reality-based overview of a very personal and potentially complicated subject. This insightful guide introduces process and rationale, acquired over the entirety of the authors' careers, presented in a way that enables the reader to understand, value and replicate the lessons. This is a must-read for the aspiring as well as the currently successful sales professional."

PATRICK O. CONNELLY, PHD.
PRESIDENT
ENTELYX INTERNATIONAL INC.

"Jeff Allen and Gary McGugan have done a masterful job articulating a logical, common sense approach that clearly lays out a selling process that will greatly enhance opportunities for sales professionals and sales forces to succeed."

BOB EDDY
NATIONAL RELATIONSHIP MANAGER
TCF INVENTORY FINANCE

"NEEDS Selling Solutions is a wonderfully practical guide for successful selling and is applicable for all sales professionals. Its practical explanations, examples and solutions are the best I've seen, and reason alone to read it, keep it as a reference and share it with anyone desiring sales success."

RICHARD GOLDBERG
PRINCIPAL
GOLDBERG GROUP, LTD.

Packed with practical advice, sales situation examples and recommended strategies, NEEDS Selling Solutions is a must read for selling professionals who want to improve their selling effectiveness. NEEDS Selling Solutions is now available directly from Trafford Publishing. Order your personal copy today and be among the first to read this helpful and enjoyable guide to selling effectively. Click here to order your copy of NEEDS Selling Solutions.